Apple's truth: do not need the most high-end configuration

Apple has the eyes of the majority of users to establish a brand identity, and so far no other one company can do this. However, although the part of Apple's reputation from the former charismatic leader, Steve - Steve Jobs and the faithful of the fruit powder groups, but Apple products are still synonymous with high-quality, high-end equipment, and sufficiently cool.

It is easy to explain why this is. In the field of PC, relative to the same type of products produced by Dell and Hewlett-Packard, Apple aluminum Mac computers is undoubtedly in the field of "beauty queen". Smart phones and tablet PCs on the market, all other manufacturers have the crazy model of Apple's product design philosophy, the products are almost similar to Apple. Apple's products have been proven to be attractive enough, so the company's chief designer, Jonathan - Ivor (Jonathan Ive) will get so many design awards. Outstanding contributions to the industry as a whole, Ivor and even the Queen of England knighted.

So glamorous design is often passed to the people of such a concept - Apple's products have higher quality than other competitors. In fact, the long-term industry brand monitoring organization BrandIndex found at the end of last year, the consumer is very high awareness of Apple regularly releases brand index rankings, its score of 76 (out of 100). The company's iPod scores 73, iPad score 69, the iPhone is 65, while only 61 Mac computers.
The above assessment of the real line with the actual? Apple really is the production company of the most high-end product it? Is simply not true.

Of course, this argument completely on the technical experts is not news, because they are concerned about this industry has for many years. Corporate executives responsible for IT procurement have always thought that if they choose a PC computer equipped with Microsoft Windows operating system, will get more benefits, but now there is a growing number of so-called "mainstream" consumers go to the Mac, the iPhone and the iPad up. Obviously, these people think that Apple products are the best in quality and value.

Although the quality and value is a subjective evaluation criteria, in order to objectively evaluate whether consumers will really be worth but it is very difficult to spend so much money to buy Apple products. To iMac example, it is a popular one apples to the product line is priced at $ 1199 onwards. Consumers to buy, you will be able to get Mac OS X and 21.5 inches of screen. In addition, a 5GHz quad-core processor and 500GB hard drive for this price looks value.

Only one problem: Dell in price on an absolute advantage. One machine in Dell products priced at just $ 850 can get consumers to buy the 23-inch display, the same 2 5GHz four-core processor. In addition, up to 1TB hard drive and 1080p display, it is obvious that the consumer can get more value from Dell.

On a laptop, there are also the same situation. Apple 15-inch MacBook Pro laptop prices set at $ 1,799. At this price, consumers can get a 2.3GHz quad-core Intel Core Core i7 processor, 4GB memory and 500GB hard drive. Looks pretty good, right?
Uh, but HP offers a similar product allows consumers to save $ 500, will also be given a 15.6-inch full HD display, plus a 2.2 GHz Intel Core i7 processor, 8GB memory and 750GB hard drive laptop. The key is that its shape is not much worse than Apple's MacBook Pro.
Even Apple's mobile products and should not be regarded as a high-end. iPhone 4S is good, but it does not like the HTC One X configured as a quad-core processors, but also not the latest Samsung Galaxy S III as with 4G LTE communication functions. The new Apple iPad screen size (9.7 inches) than many competitors (such as Samsung Galaxy Tab 2) screen is smaller, and its quad-core graphics chip is also affected by the limit of the dual-core processing chip.

Therefore, if the configuration for the words, Apple is definitely not the most high-end equipment. The company has high-end features, including the retina display configuration on the MacBook Pro and other mobile devices. However, the truth is: the industry already has several companies to products with better parts.

However, high-quality components and value are two different things.
Informed customers know they can buy cheaper products from Apple's competitors, and more powerful components, but the value of such intangible things that will make them still choose to buy the iPhone and Mac computers. Apple's products look more beautiful, the Apple store shopping experience more comfortable, which allows consumers to do Apple's customers are a "cool" things. Of course, the reason why many of the scientific community and design profession awe of Steve Jobs, because he not only know the products at what time do the addition, to know when to do subtraction, and to determine the types of products should be the most high-end market products.

So, maybe Apple does not need so "high end". Obviously, as long as printed on the Apple logo has been successful in half.
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